“The content was new, unique and challenged the CEOs gathered to think together and in new ways.”

— Julie Coons, President, ERA


“If I had had the opportunity to experience the Association Masters Seminar as a young CEO, I would not only have avoided a number of mistakes and associated disruptions, I would have had much greater clarity on my role, my motivations, my strengths – and where I needed to improve and develop to be a successful CEO. I highly recommend the seminar to Association CEOs at any stage in their career.”

 — Chris Laxton, CAE, Executive Director, AMDA


“This seminar was different from other CEO development trainings I’ve taken in one really important way – it engaged us to think differently about the important role of the CEO using different terms and ways of thinking about our work. The small group format was refreshing and comfortable, providing an intimate space to explore our work together and learn from each other.”

Lori Trammell Freemen, CEO, Association of Maternal and Child Health Programs

“AMSeminar forced me to clearly identify what I and my association are doing well and what areas could benefit from some fresh thinking.”

— Vince Sandusky, President & CEO, SMACNA


“AMSeminar helped me see clearly my strengths and responsibilities as a CEO and the challenges that my association needs me to prioritize and lead on.”

Kate Offringa, President, The Vinyl Siding Institute


“A unique and thought-provoking approach to understanding your CEO value proposition and rethinking career alignment.”

— Joel Albizo, CEO, CLARB


“AMSeminar was an excellent way to learn more about what is important to me and how my interests are compatible with the needs of my association.”

— Beth Cunningham, Executive Director, AAPT


“An outstanding opportunity to focus, inform and refresh your knowledge of association management and the role of the CEO in your association.”

— Steve Ello, President, ICBA


“AMSeminar struck the right balance in content and time commitment.  In just 1.5 days, it offered a line of inquiry that demanded personal introspection and revealed the fundamentals of an effective Association CEO.  I am glad I participated and look forward to using AMS to achieve higher level association management, leadership and governance.”

Anne Ferro, CEO, American Association of Motor Vehicle Administrators


“The Director’s insights were incredibly valuable, as were those of my peers. I’d recommend this to CEOs from new to the most seasoned.”

Ann Ebberts, Executive Director, Association of Government Accountants


“I enjoyed my time discussing the commonalities and fundamentals of the CEO position with my peers. It was interesting to hear what we have in common and important that we can come to some consensus on how we talk about the profession. I think this dialogue is beneficial for any CEO to have and this format was a great way to engage and discuss these important issues.”

Steve Echard, IOM, CAE, CEO, American Association for the Study of Liver Diseases


“I believe AMSeminar is going to be a very useful service to many association CEOs.  It was gratifying to get together with other CEOs and to share our respective insights on the things that we all experience in these positions.  Both are all part of the learning experience that we all need and enjoy.”

Dick Doyle, President & CEO, The Vinyl Institute


This was a highly productive two days. I formed strong and useful relationships and sorted out my thoughts and feelings in a way that will stand me in good stead as I face the inevitable challenges that lie ahead. A most rewarding experience!

Jeff Sedgwick, Executive Director, Justice Research and Statistics Association


"I'm incorporating the AMSeminar concepts into the foundation for a Board retreat and policies to create stronger appreciation for leadership, improved governance and greater effectiveness."

Francesca Dea, Executive Director, Society for Cardiovascular Angiography and Interventions



“Thank you for the opportunity to participate in AMSeminar. I found it quite useful. In fact, it is playing a big part in shaping the changes in governance in our Society.  It is particularly helpful in understanding how the roles and responsibilities of the Board and the CEO can be laid out to improve operations and goal setting.”

—   Erik Seither, Executive Director - SNAME